Buddy Hull

For over 20 years, Buddy has worked in and around the small business community with great success and impact. After graduating from the University of Tennessee in 1981 with a degree in Marketing, Buddy began his career as the assistant manager for a local steak house restaurant in Knoxville, Tennessee. By 1984, annual sales had surpassed $2 million, and Buddy had progressed to Manager, responsible for all operational aspects of the business. This included hiring and scheduling, forecasting daily sales volumes, purchasing and achieving target food costs. In 1984, Buddy joined the newly formed BellSouth Advertising and Publishing Corporation as a yellow pages sales representative in the South Georgia territory. In 1986 he was brought into the Marketing organization and helped build the competitive strategy for the newly competitive directory publishing business.

Throughout the late 1980’s and 1990’s Buddy pioneered and delivered programs designed to help small businesses sell, market and manage their businesses more effectively. The programs included practical sales training for telephone and outside sales representatives, how to build a winning sales team, bringing a customer service culture into the small business, basics of forecasting and budgeting, and strategic and competitive planning.

After completing his Master’s of Business Degree in 1997 from Georgia State University’s Executive MBA program, Buddy joined IBM’s Information Services group as a Global Solutions Executive. He was fortunate to work internationally in the emerging mobile information industry with such giants as Nokia, Ericssen and Lucent Technologies. Working on a global team with partners in Australia, Finland, Great Britain and customers in Scandanavia, Germany, France, Iceland and the Phillipines gave him perspective on the potential impact of mobile and wireless technology on businesses both large and small.

In late 1999, Buddy was recruited back to BellSouth Advertising and Publishing Corporation as Director of Marketing for the almost $2 billion print and online yellow pages business. Buddy drove investment strategy for the print yellow pages business which included new product development, a greater focus on competitive strategy and planning, innovative solutions for the growing spanish language market and expansion into new markets with an integrated print/electronic product portfolio. By 2007, the leadership team of which Buddy was a part had led BellSouth had led the industry for 4 consecutive years with consistent growth in an industry that was in decline. At the purchase of BellSouth by AT&T, Buddy was promoted to Executi ve of Marketing, and he served in that position until his retirement in 2008.

In addition to his corporate responsibilities, Buddy has also owned and run a small real estate investment and property management business for the last 7 years. He is married with two children and lives in the Brookhaven area of Atlanta.

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